Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.

This is the first part of a comprehensive series on the history of homeschooling in America.

Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.

An interview with John Holt from 1980 from The Mother Earth News. Holt discussed his own schooling experiences, how he discovered the key to real learning, and how the idea of homeschooling developed. He also discussed some concerns that parents new to the idea of homeschooling have. There is a short description of some of the legal issues that homeschoolers have faced and where the homeschooling movement is headed.

When Michael Farris and Michael Smith founded Home School Legal Defense Association in March of 1983, home schooling was just a tiny blip on the education radar screen. The concept of parents teaching their children at home was relatively obscure, and the families who chose to follow this non-traditional education route were fairly certain to face opposition from the educational bureaucracy and following legal entanglements, as well as from their own friends and family.

This essay by Michael Farris outlines why it is so important to fight for homeschool rights.

How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.

This is an interview with Dr. Raymond Moore, with an emphasis on his and his wife's influence on the homeschooling movement.

Homeschooling was growing rapidly in the 1980s in the United States, after starting from a very small base.

Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.

This is the final installment of Cheryl Seelhoff's series on the history of homeschooling in America.

The right to home school is based on two fundamental principles of liberty: religious freedom and parental rights. Whenever one of these two freedoms is threatened, our right to home school is in jeopardy. Here are the battles we think home educators will be facing as we enter the next century:

This infographic from OnlineCollege.org features a graphical representation of the history of homeschooling, methodologies, statistics, and other interesting facts.

House Resolution 6 of 1994 was a reappropriations bill for the Elementary and Secondary Education Act (ESEA). Ordinarily such bills deal with public education and would have little, if any, impact on home educators. But that year, a few small wording changes affected thousands upon thousands of home schooling families, and resulted in over a million phone calls to Congress.

Homeschooling can feel intimidating for many parents. But don't forget, it comes in all shapes and sizes. This guide helps you familiarize yourself with all things homeschooling. 

The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".

A look at the change in the homeschooling movement from an inclusive philosophy to a more structured, compartmentalized, and politicized structure.

A look back at the history of the Home School Lega Defense Association with Michael P. Farris, J. Michael Smith, Christopher J. Klicka, and David E. Gordon. Hear about the early years of HSLDA, the way home schooling has changed, and some of their most memorable cases.

Beginning in the late 1970s, as parents became dissatisfied with the public education system, the modern homeschooling movement grew rapidly. The 1983 report, A Nation at Risk, confirmed some parents belief that their children were receiving a mediocre education in public schools. Research by John Holt and Dr. Raymond Moore encouraged many parents confidence in their ability to homeschool. Conflict between some Colorado public school districts and parents led to the adoption of a 1988 legislative bill that established guidelines for home education. A timeline of important events is detailed here. 

Recognition of April 8, 2005, as Home Education Day in Colorado.

This article, written in 1998 on the fifteenth anniversary of Home School Legal Defense Association (HSLDA), chronicles HSLDA’s growth.

With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.